Mike Groeger

Vice President, Commercial Sales & Service
Blue Cross® Blue Shield® of Arizona

In his role as vice president of commercial sales & service for Blue Cross Blue Shield of Arizona (BCBSAZ), Mike leads a team of sales professionals dedicated to serving clients’ needs throughout the state.

With more than 20 years of healthcare industry experience, Mike possesses a wealth of expertise in strategic sales execution, product development, team organization, marketing, public relations, and operations.

Prior to joining BCBSAZ in 2018, Mike led the national employer solutions team for the Banner | Aetna joint venture and served as chief revenue officer and partner at Genius Avenue. Earlier, he was responsible for building healthcare purchasing coalitions in the private equity sector through his national role at United Healthcare. He also worked as the director of large group sales for BCBSAZ between 2004 and 2006.

He has a proven track record of successfully leading teams to exceed year-over-year growth and profitability projections as well as achieving high customer satisfaction and retention rates.

Mike is also passionate about community involvement. He is an advocate for Parent Project Muscular Dystrophy, a nonprofit organization dedicated to ending Duchenne muscular dystrophy.